Systems and Methods for Creating Product Advertisi

专利名称：Systems and Methods for Creating Product

Advertising Campaigns

发明人：John Zimmerman,Robert Manly,Maggie Yeh

Chen,Kelvin Li,David Schwartz

申请号：US13799509申请日：20130313

公开号：US20140279037A1公开日：20140918

专利附图：

摘要：Systems and methods for creating product advertising campaigns in accordancewith embodiments of the invention are disclosed. In one embodiment, a product target

generation server system includes a processor, product data including a plurality ofattribute-value pairs describing a set of products, semantic models including datadescribing relationships between product targets, concepts described using categoriesand attribute-value pairs, and target grouping data constituting a set of groupings ofproduct targets, global performance data including performance data, wherein theprocessor is configured to identify at least one category in a portion of the product data,determine a product advertising structure based on the product data and the identifiedat least one category, match a portion of the groupings of product data with the producttargets within the global performance data, identify performance data, and generate atleast one product target using the identified performance data and the product data.

申请人：DATAPOP, INC.

地址：Los Angeles CA US

国籍：US

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